Market Development

Aquaculture New Zealand is working with industry and New Zealand Trade & Enterprise to implement a market development strategy aimed at building value with existing and new products, accessing new markets and supporting the transformation and growth of companies and the sector as a whole.

The purpose of this Strategy is to guide the marketing initiatives for the sector over the medium to long-term.  The Strategy provides insight and focus for the sector to optimise its activities around:

  • Building capability and cohesion across the sector.
  • Building value through greater margins of existing species and products.
  • Building value through higher-value products.
  • Identification of new species driven by market demand.
  • Strengthening the industry’s position in accessing new markets.

For a list of market development focussed websites visit our Key Partnerships page.

Casey Marriott
Marketing Manager - Aquaculture New Zealand
Tel: +64 (0)3 546 2668